SEO techniques are used to improve the ranking of a website to make it show up higher on the results page. Here are some SEO techniques that work that you can use.
You have to completely dedicate yourself to the search engine optimization as the algorithms change frequently.
So, what may have worked last year with excellent results may not necessarily produce good results this year.
SEO Techniques that work
Search Engine Optimization results are not something you can see or achieve overnight. It is a slow and steady process. But if you remain committed, you will definitely see the results one day.
If you are planning to hire an SEO company, make sure that they are reputed and use only white hat SEO techniques.
To know what you should keep from doing, check out this article.
Many companies are forced to touch the line with black hat SEO practices due to the pressure of getting results overnight from the clients.
Do keep in mind that Google blocks any website that is using spammy techniques.
On the other hand, if you want to do the search engine optimization yourself, you should start learning about the SEO Techniques that work to be able to work better.
Revamping old blogs posts
By updating and republishing old blog posts, one can see an immediate and dramatic rise in traffic. You could also try to re-promote it by using various forums and social media platforms.
Make sure these articles contain the keywords necessary and make sure it is perfect for target audience’s consumption.
Building a responsive website
Having a great website will help you so much more than you think. Ensuring that it is optimized for all devices and platforms is a good idea.
It should be easy to navigate around the website and so, keep the interface fairly simple and straightforward. Using a structured layout for the website will give your SEO a great boost.
Make sure you have a sitemap page as spiders cannot index those pages which cannot be crawled. This sitemap will aid the spiders in searching for and finding all the top pages on your website.
If the website is quite large, it is a better idea to create several sitemaps. It is advisable to have less than 100 links in each one, with 75 being an ideal figure.
URLs and Keywords
As far as possible, try to include the keywords in the URLs. Keep in mind that a name containing more than 3 hyphens feels spammy and many users might shy away from clicking on it.
Use hyphens on the URLs instead of underscores as hyphens are considered as space. Underscores are not.
One of the first things you should do while starting out is to do the keyword research. If you are on a budget constraint, you can go for the free versions of keywords trackers. There are plenty of options available on the internet.
If budget is no restriction, you can opt for the powerful paid versions which also provides you with other vital statistics that are highly valuable. Google’s AdWords Keyword Tool is a hugely popular tool.
Check out this search engine optimization tutorial article that contains a lot of useful information.